According to the Fendi house, the Korean Star Song Hye Kyo is the icon of this generation of beauty that embodies gentleness, strength, and a confident attitude. She fits well with the values that Fendi values.
An interview with Baazar highlighted his free but stable attitude. She commented: “Although things may seem fanciful on the outside when I work abroad with respectable directors and actors, it was not easy to be in their culture with imperfect language skills. But because I’ve never participated in works because someone pushed me too, and rather because I wanted to, I think I’ve come a long way. Even then, I miss a lot. Playing becomes more and more difficult as I do it.
On February 15th, it was then announced that the famous Italian luxury ready-to-wear brand had appointed the actress to be its very first Korean ambassador. Song Hye Kyo will now participate in the promotion of FENDI in South Korea, and on this occasion she posed for the cover of Harper’s BAZAAR magazine.
Fendi’s creations and work are based on talent and creativity, know-how, and technology. The brand new business activity is very well received thanks to the quality of the products and craftsmanship. Shortly after the war, the Fendi family was strengthened with the arrival of the five Fendi sisters, Paola, Anna, Franca, Carla, and Alda. They brought new energy to the House and led, as early as 1965, to the collaboration of Karl Lagerfeld, a brilliant interpreter of the Fendi image. It was Karl Lagerfeld who invented the brand logo: an F plus an inverted F.